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Introduction to media literacy /

Potter, W. James.

Introduction to media literacy / Media literacy W. James Potter. - xxi, 269 pages : illustrations ; 24 cm

Includes bibliographical references (pages 255-261) and index.

Why increase media literacy? -- How to think about media literacy -- Mass media industries: historical perspective -- Mass media industries: the economic game -- Mass media audience: industry perspective -- Mass media audience: individual perspective -- Mass media content -- Mass media effects -- Springboard.

ISBN: 9781483379586 (pbk. : acidfree paper) 1483379582 (pbk. : acidfree paper)

LCCN: 2016297235

Subjects--Topical Terms:
Media literacy.
Media literacy.

LC Class. No.: P96.M4 .P677 2016

Dewey Class. No.: 302.2/3

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