Marketing : an introduction / Gary Armstrong, Philip Kotler.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, 2003.Edition: 6th edDescription: 1 v. (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 9798129700123
- 658.8 21
- HF5415 .K625 2003
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African Association of Public Administration & Management (AAPAM) | HF5415 .K625 2003 (Browse shelf(Opens below)) | Available | BK001269 |
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| HF5351 .S834 2010 Cambridge international AS and A level business studies / | HF5385 .Z33 2005 Creating a mentoring culture : the organization's guide / | HF5387 .E97 1988 Executive integrity : the search for high human values in organizational life / | HF5415 .K625 2003 Marketing : an introduction / | HF5415 .K636 2018 C.1 Principles of marketing / | HF5415 .K636 2018 C.2 Principles of marketing / | HF5415.13 .K64 2016 C.1 Marketing management / |
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later.
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