TY  - BOOK
AU  - Butterfield, Leslie
TI  - AdValue: twenty five ways advertising works for business 
SN  - 0750655011
AV  - HF6161.B4.A3 2003 
PY  - 2003///
CY  - London
PB  - Butterworth-Heinemann '
KW  - Advertising
N1  - Includes index
ER  -