advertising,promotion and new media / 
Edited by Marla R. Stafford and Ronald J. Faber  
 - New Delhi :  PHI ,  2005. 
 - xii, 380 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>812032739X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Promotion