TY  - BOOK
AU  - Stafford, Marla R.
AU  - Faber, Ronald J.
TI  - advertising,promotion and new media
SN  - 812032739X
PY  - 2005///
CY  - New Delhi
PB  - PHI
KW  - Advertising
KW  - Promotion
N1  - Includes index
ER  -