Jefkins, Frank  c1998. <br/><br/>
Public Relations/ 
Frank Jefkins. 
 - 5th ed. 
 - London:  Prentice Hall,  c1998. 
 - ix 281p.;  18cm. 
<br/><br/> Includes Index and bibliographical refrences. 
<br/><br/><label>ISBN: </label>9780273634324 
<br/><br/><label>LC Class. No.: </label>HM 263  / .J39 1998