Potter, W. James. <br/><br/>
Introduction to media literacy / 
 Media literacy 
W. James Potter. 
 - xxi, 269 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 255-261) and index. 
<br/><br/>Why increase media literacy? -- How to think about media literacy -- Mass media industries: historical perspective -- Mass media industries: the economic game -- Mass media audience: industry perspective -- Mass media audience: individual perspective -- Mass media content -- Mass media effects -- Springboard. 
<br/><br/><label>ISBN: </label>9781483379586 (pbk. : acidfree paper) 1483379582 (pbk. : acidfree paper) 
<br/><br/><label>LCCN: </label>2016297235 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media literacy.<br/>Media literacy.
<br/><br/><label>LC Class. No.: </label>P96.M4 .P677 2016 
<br/><br/><label>Dewey Class. No.: </label>302.2/3