Gershon, Richard A., <br/><br/>
Digital media and innovation :  management and design strategies in communication / 
Richard A. Gershon, Western Michigan University. 
 - xvi, 261 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781452241418 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2015041624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.<br/>Organizational effectiveness.
<br/><br/><label>LC Class. No.: </label>P96.M34 .G47 2017 
<br/><br/><label>Dewey Class. No.: </label>302.23/068