Kotler, Philip, <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - Seventeenth edition. 
 - xxiv,707 pages ;  29 cm 
<br/><br/><label>ISBN: </label>9780134492513 013449251X 
<br/><br/><label>LCCN: </label>2016022842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 .K636 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8