000 00374nam a2200133 4500
008 181218b xxu||||| |||| 00| 0 eng d
040 _aLCC
_cKeNaAAPAM
_dKeNaAAPAM
050 _aHG4028 .C3 .L46 2003
100 _aLenskold, James D.
_91429
245 _aMarketing ROI
_cLenskold, James D.
260 _aNew delhi:
_bMcGraw-Hill,
_c2003.
300 _axiv, 268p.
942 _2lcc
_cBKS
999 _c249
_d249