000 01151cam a2200337 i 4500
001 18913931
003 KeNaAAPAMIB
005 20240624142238.0
008 151221s2017 mau 001 0 eng
010 _a 2015050364
020 _a9780134151922 (alk. paper)
020 _a0134151925 (alk. paper)
040 _aLCC
_beng
_cKeNaAAPAM
_erda
_dTEAU
042 _apcc
050 0 0 _aTX911.3.M3 .K68 2017 C.1
082 0 0 _a338.4/791
_223
100 1 _aKotler, Philip,
_eauthor.
_9272
245 1 0 _aMarketing for hospitality and tourism /
_cPhilip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.
250 _aSeventh edition.
264 1 _aBoston :
_bPearson,
_c2017
300 _axxii, 658 pages ;
_c29 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
650 0 _aHospitality industry
_xMarketing.
_92373
650 0 _aTourism
_xMarketing.
_92374
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBKS
999 _c741
_d741