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| 001 | 19193532 | ||
| 003 | KeNaAAPAMIB | ||
| 005 | 20240624142238.0 | ||
| 008 | 160727s2018 nyu 000 0 eng | ||
| 010 | _a 2016022842 | ||
| 020 | _a9780134492513 | ||
| 020 | _a013449251X | ||
| 040 |
_aLCC _beng _cKeNaAAPAM _erda _dKeNaAAPAM |
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| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5415 .K636 2018 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aKotler, Philip, _eauthor. _9272 |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _aSeventeenth edition. | ||
| 264 | 1 |
_aHoboken : _bPearson Higher Education, _c2018. |
|
| 300 |
_axxiv,707 pages ; _c29 cm |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 650 | 0 |
_aMarketing. _9271 |
|
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.), _eauthor. _9270 |
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| 906 |
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