000 01072cam a2200325 i 4500
001 19193532
003 KeNaAAPAMIB
005 20240624142238.0
008 160727s2018 nyu 000 0 eng
010 _a 2016022842
020 _a9780134492513
020 _a013449251X
040 _aLCC
_beng
_cKeNaAAPAM
_erda
_dKeNaAAPAM
042 _apcc
050 0 0 _aHF5415 .K636 2018
082 0 0 _a658.8
_223
100 1 _aKotler, Philip,
_eauthor.
_9272
245 1 0 _aPrinciples of marketing /
_cPhilip Kotler, Gary Armstrong.
250 _aSeventeenth edition.
264 1 _aHoboken :
_bPearson Higher Education,
_c2018.
300 _axxiv,707 pages ;
_c29 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
650 0 _aMarketing.
_9271
700 1 _aArmstrong, Gary
_q(Gary M.),
_eauthor.
_9270
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBKS
999 _c744
_d744