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Introduction to media literacy / W. James Potter.

By: Material type: TextTextPublisher: Los Angeles : SAGE, 2016Description: xxi, 269 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781483379586 (pbk. : acidfree paper)
  • 1483379582 (pbk. : acidfree paper)
Other title:
  • Media literacy
Subject(s): DDC classification:
  • 302.2/3 23
LOC classification:
  • P96.M4 .P677 2016
Contents:
Why increase media literacy? -- How to think about media literacy -- Mass media industries: historical perspective -- Mass media industries: the economic game -- Mass media audience: industry perspective -- Mass media audience: individual perspective -- Mass media content -- Mass media effects -- Springboard.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books African Association of Public Administration & Management (AAPAM) General stacks P96.M4 .P677 2016 (Browse shelf(Opens below)) Available BK005166
Books Books African Association of Public Administration & Management (AAPAM) P96.M4 .P677 2016 (Browse shelf(Opens below)) Available BK005014

Includes bibliographical references (pages 255-261) and index.

Why increase media literacy? -- How to think about media literacy -- Mass media industries: historical perspective -- Mass media industries: the economic game -- Mass media audience: industry perspective -- Mass media audience: individual perspective -- Mass media content -- Mass media effects -- Springboard.

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